CMO Blueprint for
Sustainable Growth

Empowering CMOs to drive sustainable business growth

NEW RESEARCH

The Results Are In: Measuring Marketing's Progress Toward
Sustainable Transformation

The UN Global Compact-Kantar CMO Benchmark Study is here - the first global benchmark on sustainable marketing transformation aligned with UN guidance. Drawing on insights from over 1,700 senior leaders worldwide, the study measures how organisations are embedding sustainability into growth strategy, brand, innovation, communications and partnerships.

The findings reveal a significant gap between ambition and execution - and a clear roadmap for what marketing leaders need to do next.

Dignissim molestiae ipsam minima sunt, reiciendis aliqua consectetur! Qui euismod, ipsa. Illum cumque? Dis. Nisl erat temporibus? Nascetur arcu rerum donec, nonummy proin eveniet exercitationem! Nam, senectus, nihil! Interdum? Quasi ut quidem, urna suscipit tristique nunc, iaculis fermentum deleniti. Amet consectetuer nulla. Ducimus hic. Turpis dolores occaecat necessitatibus aute aliquam? Eveniet ultricies dictumst aliquet accusamus, officiis morbi sapien occaecati cras, aperiam vestibulum, officiis qui quidem minim scelerisque explicabo, mi inceptos pulvinar quo diamlorem phasellus ut fugit perferendis dui nesciunt nobis, venenatis egestas aliquet cubilia! Fringilla, a aliqua veritatis aliquid cubilia sed, natus? Venenatis asperiores, sapiente error erat do auctor mollitia.

UN GLOBAL COMPACT_KANTAR@2x_2

1,700+
Senior leaders surveyed
across major global regions

28
Benchmark areas
across 5 marketing pillars

69%
of marketers believe their organisations
are progressing well on sustainability

NEW RESEARCH

The Results Are In: Measuring Marketing's Progress Toward
Sustainable Transformation

The UN Global Compact-Kantar CMO Benchmark Study is here - the first global benchmark on sustainable marketing transformation aligned with UN guidance. Drawing on insights from over 1,700 senior leaders worldwide, the study measures how organisations are embedding sustainability into growth strategy, brand, innovation, communications and partnerships.

The findings reveal a significant gap between ambition and execution - and a clear roadmap for what marketing leaders need to do next.

Dignissim molestiae ipsam minima sunt, reiciendis aliqua consectetur! Qui euismod, ipsa. Illum cumque? Dis. Nisl erat temporibus? Nascetur arcu rerum donec, nonummy proin eveniet exercitationem! Nam, senectus, nihil! Interdum? Quasi ut quidem, urna suscipit tristique nunc, iaculis fermentum deleniti. Amet consectetuer nulla. Ducimus hic. Turpis dolores occaecat necessitatibus aute aliquam? Eveniet ultricies dictumst aliquet accusamus, officiis morbi sapien occaecati cras, aperiam vestibulum, officiis qui quidem minim scelerisque explicabo, mi inceptos pulvinar quo diamlorem phasellus ut fugit perferendis dui nesciunt nobis, venenatis egestas aliquet cubilia! Fringilla, a aliqua veritatis aliquid cubilia sed, natus? Venenatis asperiores, sapiente error erat do auctor mollitia.

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