CMO Blueprint for
Sustainable Growth
Empowering CMOs to drive sustainable business growth
NEW RESEARCH
The Results Are In: Measuring Marketing's Progress Toward Sustainable Transformation
The UN Global Compact-Kantar CMO Benchmark Study is here - the first global benchmark on sustainable marketing transformation aligned with UN guidance. Drawing on insights from over 1,700 senior leaders worldwide, the study measures how organisations are embedding sustainability into growth strategy, brand, innovation, communications and partnerships.
The findings reveal a significant gap between ambition and execution - and a clear roadmap for what marketing leaders need to do next.
1,700+
Senior leaders surveyed
across major global regions
28
Benchmark areas
across 5 marketing pillars
69%
of marketers believe their organisations
are progressing well on sustainability
FRAMEWORK
Grow Your Business Value. Grow Your Impact.
Introducing the CMO Blueprint for Sustainable Growth, a unifying, principles-based framework, designed to guide Chief Marketing Officers and Senior Marketing Leaders in embedding sustainability into their core marketing strategies. This blueprint provides actionable steps, case studies, and essential resources to drive sustainable growth and meaningful impact.
